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Privacy Statement



When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Google analytics:
Our store uses Google Analytics to help us learn about store visits and the pages being viewed.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at
Little Wiwa
[Re: Privacy Compliance Officer]


Based on 1596 reviews
Simply Beautiful

We love it! Perfect fit for our space and it’s so soft!

Hello Alaina! Thank you so much for your kind words - we are so happy to hear that you love it! And wow what a beautiful nursery too! So excited for you, can't wait to see bub! xx

Sea Dune Generös Play Mat
Chaogeman Bator (Sydney, AU)

Sea Dune Generös Play Mat


I bought this a few months after my son was born a couple of years ago and it's still in great condition. We've used it almost every day and he's played on it since we received it. It's a great size, smooth and comfy, my fam of three can fit on it to play. Easy to clean and roll up when you need to.
Highly recommend! Love this design for imaginative play.

Thank you so much Maria for taking the time to write your kind review! So glad to hear that you are loving it still even though it's been a few years, thank you once again - it means the world to us.

LW Team x

Natur Sage Cirkulär Play Mat
Jenny Brookes (Melbourne, AU)
Wonderful mat

This is the fifth match I have gifted to new parents and each time have watched them give it heavy duty use through infant and toddler and beyond! A fantastic product!

Exactly what I was looking for

Really soft and comfortable, it opened out really well without any bends

Coastal Dune Generös Play Mat
Nick Wang (Sydney, AU)
Nice and firm

Soft but supportive at the same time, very nice

Very good quality

Amazing playmat

This playmat is super soft, easy to clean particularly for a spewey baby, a great design and my kids absolutely love playing on it. I loved this playmat so much I bought a second one!!

Coastal Dune Små Play Mat
Vera S. (Melbourne, AU)
So plush, so beautiful

Absolutely love this combination, very calming colours. We had a little wiwa play mat for our first bub and decided to buy another one for our newborn and it's still the same plush quality!

Great mat :)

Lovely and soft, easy to clean both sides!

Sea Dune Små Play Mat
Vera S. (Melbourne, AU)
Compact and gorgeous

Compact size but perfect for a nursery and tummy timing. The distressed vintage flowery patterns in a soft blue-ish tone is just gorgeous.

A great kit with excellent value

We love that the spray has no icky chemical smells and we have been using it for cleaning all of the kids’ toys, play mat and around the household. The 3 pack sponge/cloth has different colours which is clever, so you can use each one for different areas in the house. Overall, very satisfied and will have to buy a bigger bundle so we have more bottles around the house. Also must say that the packaging it came in and the bottle itself feels so luxe and this bundle would definitely make a great gift for Christmas.

Love it!

Absolutely over the moon with this cleaner! Safe and perfect for all high touch surfaces

A great kit with excellent value

We love that the spray has no icky chemical smells and we have been using it for cleaning all of the kids’ toys, play mat and around the household. The 3 pack sponge/cloth has different colours which is clever, so you can use each one for different areas in the house. Overall, very satisfied and will have to buy a bigger bundle so we have more bottles around the house. Also must say that the packaging it came in and the bottle itself feels so luxe and this bundle would definitely make a great gift for Christmas.

Bought a large and a small, very happy bub and us!

Our little boy is so happy rolling around on the mats, and our bonding time is more enjoyable. We have a small one for the nursery and a large one for the lounge room, where we too can get a good stretch on as the mat’s so multifunctional and just so comfortable. They are also very well padded and are shock absorbent as advertised. I saw our bub face plant himself and he didn’t even let out so much as a grunt. The designs are beautiful, we absolutely love the distressed look of both sides which are so flattering and they're definitely giving a holiday home vibe.

Gentle yet powerful

Have used this for 2 weeks. Clean beautifully with no nasty chemicals and fragrances. Perfect for the family like us who sufferers from eczema. Used this to clean out kitchen and microwave too and it does the job.
Will definitely purchase again

How good is the bottle?

The cutest all purpose cleaner on the market, I really like how the bottle is so soft to touch and pretty enough to display outside not needing to be kept away in the cabinet. I also like how the sprayer gives more of a fine mist which is nice so it covers a bigger surface area with each spray. Will be a staple in our house!

THE kit you need

This kit is so good and is such good value! We've been using it for a week now and the bottle is still pretty much full. The spray is great because it sprays out a soft mist that lands on a larger surface area, rather than the type of spray where it becomes a pool of liquid in a single spot and you need to spread it around yourself with a cloth. The cleaner itself is fragrance free and doesn't leave any stickiness after wiping down, and the sponge like cloth is so good at soaking up mess. If you wring it out after rinsing with a bit of dishwashing liquid, just hang dry and it dries up quickly with no bad smell. Or you can pop it in the washer but I hand washed mine and it's all good.

Perfect starter

I'm glad I got this starter bundle as I've used a different brand cellulose sponge and this was just as good but with better value! The cleaner itself does the job well and has no artificial fragrance which is a nice change, and the bottle is just so so pretty. The packaging was interestingly very luxe for a cleaner and kind of felt like I was receiving a gift!

Bang for your buck

Amazing reusable cloth, absorbs really well like tuffy paper towels which is getting pretty exsy now. It came out of the dishwasher good as new so if they last a long time and it looks like they will, definitely a great replacement to paper towels and such value for money! Was also pleasantly surprised with the different colours within the pack.

Perfect if you’re sensitive

I’m sensitive to a lot of scents and find the ones off the store too overpowering, so this cleaner has been a perfect alternative. Only been using it for 2 days now but will definitely repurchase!

Mista Wiwa

This all purpose cleaner is amazing! I have used it on my bench tops and play mat. It doesn’t leave any streak marks or nasty smells. Not just a clever name… but a clever formula. Thank you little Wiwa for another amazing product.

Signatur Stone Generös Play Mat
Ashley Anderson-Lane
Can’t have nice things when you have kids?… myth!

I love nice things and let’s be honest, who doesn’t! But kids are messy and sticky so I was so happy when I was looking for attractive play mats that would be safe for my kids clumsiness and messes but look amazing in my home and I found it. I’ll likely keep using this even when the kids stop, it’s so beautiful and easy to keep clean.

Love it

This is our second as I wanted one for the bedroom too, would definitely buy again.


Cant wait to use it when baby comes!
4/5 stars because i didn’t receive mat cleaner that i was told i was coming in the mail.

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